Title: Omina Design Full Branding Work for Client

Challenge: Omina Designs, a home staging and organizing business sought to increase brand engagement, attract more clients, and boost sales, while creating an authentic brand identity that resonated with both the business and its owner.

Process: I began by working closely with the client to understand their vision, business challenges, design preferences, and core values. This allowed me to grasp the unique needs of the business, including how they help clients declutter and style homes for sale. Initially, I created sketches and presented my designs to the client step by step. However, after reflecting on the mission and feedback, I decided to refine the design to better reflect the company's focus on simplifying and styling homes. I took another approach to reimagine the logo, making it more streamlined and simplified, with a design that now better aligns with what Omina Designs truly does. This process resulted in a cohesive brand package, including a reworked logo, business cards, a redesigned website, and a brochure.

Impact: The redesigned branding package now more clearly represents the essence of Omina Designs and its mission to help clients declutter and style their homes for sale. The new website is more organized and user-friendly, while the streamlined logo speaks to the company’s focus on simplicity and design. The cohesive materials helped the client attract more engagement, convey their brand message more effectively, and establish a stronger presence in the market, ultimately leading to an increase in business.

Tools/Techniques: Pencil, paper, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Canon DSLR, Placeit, Stock Image Mockups