Title: Brew for Thought: Beer Bottle Product Design

Challenge: Design a unique beer brand and product for a beer that doesn’t yet exist, targeting college-age students (21+) and challenging cultural stereotypes through creative design and educational content.

Process: At the outset, my goal was to craft a design that would be visually captivating and culturally relevant to a college demographic. I initially focused on leveraging familiar stereotypes within American social culture. However, as I continued refining the concept, I realized the project had the potential for a deeper message. What began as a playful approach evolved into a platform for education and reflection.

Each beer type features an engaging fact that adds historical context, turning an otherwise simple product into a more thoughtful experience. For example, the "Punk" label delves into the history of Prohibition-era beer making during World War II and explores the true meaning of punk culture—challenging the rebellious spirit that became iconic during that time.

To develop the designs, I began by sketching initial ideas, followed by multiple iterations that I refined through client feedback. Once the labels were finalized, I captured product shots using a Canon DSLR camera to present the design in a realistic setting, giving it a more tangible, market-ready feel.

Impact: The final design concept resonated deeply with the intended audience, not only making a visual statement but also encouraging reflection on cultural stereotypes and history. By merging popular culture with historical education, the brand invites consumers to explore deeper meanings and challenge preconceived notions—transforming a simple beer experience into a moment of learning. This project encouraged me to reflect on how design can engage with social themes and prompted me to continue evolving my approach to design, ensuring that it remains mindful, curious, and open to new perspectives.

Should I further evolve the design, I would focus on enhancing the narrative of each beer type to foster deeper connections with the consumer. The brand's message would continue to challenge stereotypes while fostering a more open-minded, inclusive dialogue, turning every sip into an opportunity for education and reflection.

Tools/Techniques: Pencil, paper, Adobe Illustrator, Canon DSLR Camera